Arctic Monkeys- When The Sun Goes Down.

Setting.

This album package fits in with the urban setting that we are also trying to use for our music video. The fact that they have gone for a more simplistic looks by merely just taking images of buildings in a city environment links really well to our aim. We are also using an urban theme for our CD cover package however ours will be in colour whereas this CD insert is in black and white which gives off a different effect to ours.

Colours.

 The black and white colouring suits the urban setting as it is fairly bleak and adds a certain climatic feeling which makes it seem like a once busy city is now deserted. The theme of this has been carried out through all parts of the CD package as even the imagery on the actual CD is urban with the black and white coloured brick wall.

The covers.

The front cover looking like an opening to a side alley draws the audience in as it looks like the opening to the album, it is an inviting image but at the same time due to the isolated feel of the image, it doesn't produce a very warm feeling to the audience. The back of the album has the same effect as many of the scenes that we have filmed due to the fact that the buildings look boardered up and there are high fences which are common to see in an urban setting. The listing of tracks looks like posters which have been put up across the wall which is a common trait of this kind of setting. The white background with the simplistic writing stands out against the grey/black background. There are many similarities between this look for a CD insert and ours.

Monday the 19th of October filming.

Photo credits to Sam Murphy.

Filming on Monday the 19th of October- Last proper filming session!

We made this day the last proper filming session that we would do for our music video excluding the scenes that we may have to refilm after we have started to edit. We started fiming at around 3pm and finished at around 7pm. Our first location was Hengrove where we used two different underpasses which were situated under a roundabout. Sam and Lauren had been to this location to film before so we had an idea of what we wanted the scene to look like. However, the graffiti that we were going to use has since been washed over with white paint so we couldn't get the initial look that we had planned. We still decided to use this location and will put the footage we got into our final video. Our next location was the North Street as we knew there was a lot of graffiti here due to me and Sam scouting it out on a previous trip to this location. Since we had not yet found any graffiti that we thought would look good in the video, we added this location in because we still wanted to incorporate that sort of style. Here we mangaed to find a whole wall length full of different kinds of graffiti art and decided to use the whole thing as we filmed me and Lauren walking past it and also stood chatting next to it. The graffiti that was on this wall showed a wide variety of images so we did not need to film this scene anywhere else. Next we moved to the docks as the sun was starting to set and we wanted to get that look in our music video. We just managed to film the sun going down and used the last bit of good lighting in this location. We also added another scene where me and Lauren were sat on a bench down one of the streets next to the docks as we felt the scenery was really nice and fitting. We had to wait until it got dark to go to our next location as we knew we wanted this final scene to be filmed at night. We went to the car park behind Colston Hall and moved up to the top floor where there was a really nice view of the city. Here we filmed me and Lauren looking over the city which will be the closing scene of our music video. We managed to get all of this done in that one evening which now gives us a lot of time to edit the music video. The main thing that took up time was the travel aspect. We had to get the bus to all of these locations and to get to Hengrove and back took a fairly long time. With waiting for the bus as well, we spent a lot of time on travel. Even though this was all worth it, it meant that it did take us longer to film. As it was getting later we had to make sure that there was still enough lighting to get the shots that we wanted, which there was but also it was very cold and we were all quiet exhausted near the end so had to account for a break time. We feel as a group that we are in a good position now to begin editing the footage that we now have. 

CD package idea.

For our CD package we have decided to use the shots we took in the Temple Meads underpass. We always wanted to include graffiti art in our music video and felt that the effect of the background would really emphasize the overall mood of our storyline. We decided to use the same background for the front, back and middle cover of our CD package because we thought it created a better link between each shot. Only the front cover of the CD shows the two girls together as we wanted to show the distance that is beginning to occur between them throughout the series of images on the package. One of the main themes in our music video is rebellion and we felt that the graffiti aspect really summed that up well.

Filming on Monday the 12th of October.

On Monday we filmed the house scene which is at the beginning of our music video and the temple meads underpass scene. Both were successful so we now have the finished film for these two scenes which Lauren has already started to edit. We decided not to continue with the make-up that we used on our practice filming session due to the fact that it was time consuming to do and we felt that we would rather give the time to filming and making sure the shots looked really good. Instead we opted for dark purple lipstick and black winged eyeliner which was the original idea that Sam had for my character. Our plan was to have filmed the docks scene and the Gloucester road scene by the end of this week also but due to illness we were unable to fulfil this. We will now be filming these scenes next Thursday along with the scene in Hengrove. This will take the whole day to do but we have left time to reshoot any scenes that do not look as we imagined them too.

Analysis of album package- Led Zeppelin.

Imagery.

The images above show the package for Led Zeppelin's third album. The images actually show the vinyl packages as that is what was prominent for music to feature on back when it was released. Now CD's are more popular which means less room for tons of art to displayed on front covers, just like this one. As you can see the front cover image has actually been repeated onto the disc which shows a nice flow between the artwork for the album and the actually product. Instead of one the front, like most CD covers for bands now show, the band is actually on the back of the cover which almost tells a story to the audience as they are intentionally meant to listen to the music first and then see the bands image and make possible links through them. The artwork on the front is displayed in bold, bright colours with a huge variety used, whereas the artwork on the back of the actual band is shown in black and white with a hint of beige which shows a huge contrast between the two covers, showing that there may be two different sides to the personality of the band or in fact, the music that they produce.

Meaning behind the graphics.

Some of the graphics which are on the front cover are then also shown inside the packaging to make them really stand out and be remembered by the audience. I really like the use of colour on this album packaging and I like how the images flow to the inside as well as them being displayed on the actual CD. There is a distinctive link between all images and it works really well. The fact that the band are displayed on the back cover but small cut outs of their faces are on the front gives the audience a sneak peek into what they are trying to do, which is in a sense reveal themselves and what they have created, it adds a sense of excitement for the listeners.

Link to our music video.

I chose to analysis this album package as for ours we want to take the same approach and use graffiti for the front cover, along with showing the two main actors on the back together and spread apart on the middle page to create a similar story to what is portrayed in the video. Also much of the more modern album artwork I have seen has not gone into this amount of detail and have used fairly dull colours but this one really stands out and the use of the bright colours on the front is truly eye catching which is how we want to make ours.

Magazine advert analysis- ColdPlay.

Imagery.





This magazine advertisement for one of Coldplay's upcoming albums is very minimalistic but also extremely eye catching.

The fact that the band are shown at the top of the advertisement and the title/band name is at the bottom is fairly unique as other ads use the opposite order to display the context.

This makes the image stand out the audience and especially because it's of the actual band it's important that they know who they are. The audience firstly see's the artists and then reads about who they are and what they have produced which makes them want to know more about their album.

Lighting.

The lighting in the background is high key which emphasises the band as they are lit up by it. This makes them stand out even more because of the dark background, the black and grey colour adds to the bleak atmosphere of the album and the bands image.

Fonts and information.

The album cover is also pictured at the bottom of the advertisement so the audience knows what they are looking for when they go to buy it and also they are more inclined to recognise the album and relate it to the advertisement.

The font and colour of the writing is simplistic but effective, it is clear to the audience what their album is called and when it is being released. The contrast between the black floor at the front and white at the back is almost showing to the audience the two sides behind the band, angelic but also devilish.



Magazine advert analysis- Fall out boy.

Information.



This advertisement for Fall Out Boys 5th album has a lot of information on it which tells the audience exactly what they need to know about the upcoming album.
The date, name and song titles are all displayed on the advertisement so it is clear to the audience what is being produced and who by.

Imagery.

The picture which is shown on the magazine ad is not realistic but it holds a certain meaning which tells the audience about the mood of the album. The skeletons represent coldness, death and lifelessness which hold negative connotations which are most likely shown through the songs that they have produced. However, the intimacy of the skeletons links to love and maybe whilst they were humans they had a relationship with one another which has now died with them, therefore the music could relate to a broken relationship which is beyond being fixed.

Colour.

The colours which are used are extremely dull, browns, black and blues are all very dark which also relate to the negative connotations behind the album. The fact that the information is displayed in white writing really stands out to the audience against the extremely dark advertisement.

Magazine adverts analysis- Muse.

Information.



This shows a magazine ad for an upcoming album which Muse was advertising at the time.

On the advertisement it states who is featured in the album so that it may be appealing to a rang of different people. This draws the audience in as even if they didn't know how Muse sounds or what their genre of music is, they may know the featured artists and that would intrigue them.

Imagery.

The fact that Muse is not actually picture on the magazine ad, only a silhouette of the band, makes the audience want to know more about the artists and what they are aiming to produce. What the shadows are shown doing and the instruments they are playing gives the audience an insight into the type of music which they may produce.

Purpose.

The purpose of this magazine advertisement is to show that the band have a new album on the way, it does not state much information about it at all but due to the name being so prominent on the ad the audience will remember that they have something on the way.

Colour.

The black and white colour scheme is striking and would gain attention from the audience which is needed as this advertisement would most likely be surrounded by others.



Health and safety hazards for filming locations.

Docks: Falling in the water.
Swans and other animals.
Dropping equipment.
Wet and uneven surfaces.

Temple meads and Hengrove underpass: Cars/ bikes.
Glass/ needles.
Tripping whilst running.
Dim lighting.

Car park: Slipping on stairs.
Heights/ dropping equipment.
Cars.
Wet surfaces.

Dundry: Cows.
Steep hills.
Thorns/ shrubs.

Gloucester road: Cars/ bikes.
Pedestrians/ members of the public.
Glass/ rubbish on the pavement.

To overcome these health and safety issues we will be taking extra care each time we go out filming. We will ensure that we are all wearing appropriate footwear to avoid slipping over or tripping whilst running. We will also make sure that we always have the equiptment attached to us so it would not fall easily from our hands. At all costs we will avoid any contact with animals to ensure that we bring them no harm and they do not react to us in a aggressive manner. We will ensure that we acknowledge any glass or other dangerous items on the floor so we can move around them to avoid injury. Furthermore one of us will be on watch for cars, bikes or pedestrians so that there will be no collisions.

The weather forecast for the days we are filming on next week.