Theory- Cinematography.

Much of our audience feedback contained the word 'cinematography' so I thought I would research this theory further and see how the process was relevant to our music video.
The definition of Cinematography is the art or technique of movie photography, including both the shooting and the processing of the image. We practiced the theory of Cinematography throughout the making of our music video in many different ways.
The most noticeable element of Cinematography being used within our coursework is when we initially shot some photos for our album cover and storyboard.
Before we changed one of the actors, we all went to one of our primary settings (the Temple Meads underpass) and took some photos of me and the other Lauren in the positions that we wanted to recreate within our music video. By using the same setting that would be used in our music video, the same outfits and the same 'look' we were able to create images that would look like screen grabs taken from the finished video.
Also the processing stage of these images were important to our video shooting as we were able to see what worked and what lighting or stages of movement looked the best. We later used these images for our album cover so that they seemed memorable to our audience once they watched our music video, we hoped that it would seem like these photos were just taken whilst filming even though they were much more systematically created.
Cinematography is extremely important in the world of advertising which dominates most of the media industry. The reproduction of motion pictures makes them a lot more memorable and therefore persuades people to buy that certain product because they have seen it before. People remember things mostly through visuals so creating something which has come from a high standard of processed images means that the audience members know exactly what the product is about.