These girls were the same age as our target audience and therefore gave us a good idea of how our video would be perceived among a larger audience.
Here is the link to the video that we posted onto YouTube:
https://m.youtube.com/watch?feature=youtu.be&v=Dc_QKPPqQxU
By doing this audience feedback we were able to gain a general understanding about how people of the young adults age group viewed our video. This was helpful as we then had a rough idea about how successful our video would be in the real world combined with our magaizne ad and CD covers. This sort of feedback would help with the advertising process as we could tell what caught our target audiences eye and what they favoured the best out of the element within our music video.
We used a video camera to carry out this exercise. By creating feedback in this manner we were able to get our audiences real reaction to our music video and gained a more in depth answer about their perception of our video. This allowed us to use a range of technology in gaining our audiences opinions.
(Editing and filming done by Lauren Stone).
(Editing and filming done by Lauren Stone).
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