Friday, 19 February 2016

Binary oppostion and cultural myth.

In my answer to evaluation question 1 I mentioned binary oppostion and cultural myth to refer to the plot and hidden meanings within our music video.

Binary opposition.

The definition of binary opposition within the media is something that opposes one another within a text such as Good vs Evil. The use of binary oppostion constructs two characters in the audiences mind along with the stereotypical portrayl of the archetypal character types. An example of this within our music video was the portrayl of our two female characters. Initially, they were both shown to be typical teenagers who were meeting up one another ready to go out for the night, however, as the video progresses the stereotypical female characters become more oppossed to what is typically viewed in the media. The same sex relationship which emerges throughout the video becomes more evident during the underground scenes were me and Lauren are shown as being seperated from one another. This argument clearly highlights me and Lauren as being binary oppostions but within a non-stereotypical relationship. I am shown walking away from Lauren in a slightly brighter light, I am not the one who is underground as I am walking away from our problems into the light rather than being stuck somewhere which gives us negativity. On the other hand, during this argument Lauren is shown sat down, in a low-key lighting and her body language and facial expressions make her seem like she has given up on our relationship. This difference between the two character is further emphasised in the circular shots during this scene where me and Lauren are standing away from each other at either side of the lampost hiding our emotions.

Cultural myth.

The defintion of cultural myth which is most relevant to the media is a popular belief or story that has become associated with a person, institution, or occurrence, especially one considered to illustrate a cultural idea.The media is the prime instiution to indoctrinate a mass audience and therefore any idea or story that it presents easily influences a persons beliefs. That is why many social groups have negative perceptions and are alienated within society because they have had a bad portrayl in the media or have not been noted by the media at all. This has relevance to our music video because the same sex relationship that is the basis of our plot is something that holds a variety of perceptions from a wide range of audience members, some of these are positive but most are ususally negative. There are many ideas that are permantely based on same sex relationships that are not necessarly true and therefore they become a myth which is applied to the majority of people who fit within this category. This theory is extremely prominent in any form of modern media such as realtiy television shows and the American film industry.

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