Planning.
Our primary use of research was the internet. Web 2.0 allowed us to gain the information needed due to user-generated content and usability being easily available to use. Web 2.0 allows users to interact and collaborate with each other in a social media dialogue as part of a virtual community. Web 2.0 allows us to blog, social network and create hosted services. Much of the user-generated content on Web 2.0 impacted our work and audience feedback as this was the reason we were able to communicate with a variety of people about our creations. Folksonomy which is a system which users apply public tags to online items, allowed our work to be seen by a bigger audience of people due to the connections that could be made between us and others who were interested in our chosen genre or narrative.
Construction.
We used many different platforms such as YouTube to research a variety of videos for our chosen genre. This helped us to plan what conventions we were going to incorporate from these into our own music video to make sure that we fit in with the genre characteristics. We also used Email to help us plan our music video and song/genre chose. We emailed the band JPNS GRLS directly to ask whether or not we could use the song 'Southern comforting' and also asked them a variety of questions whilst we were planning the storyline of the music video. We also emailed the band a YouTube link to the finished product in order to gain some feedback from them. We also used the internet for Google to find out about the characteristics of our genre and also research about the makings of the band and the type of audience that they appeal to.
Evaluation.
We used the camera to video parts of our audience feedback. We filmed members of our target audience throughout the process of the making of our video. At different stages of the video production we filmed a variety of people asking them whether they liked the ideas for our album package and initial music video storyline. We used a variety of social media accounts, primarily Facebook, to help in the construction and planning stage of our music video. We made sure to set up a group chat on Facebook messenger so that we could easily communicate with one another. Each group member was involved in this and we used it frequently to discuss when we would go filming/ our availability and to share with one another our ideas or any extra work that we had done individually. Facebook also allowed us to plan the initial ideas for the video.
Evaluation.
We were able to see the popularity of the types of images that we were trying to create/ show to our target audience. One of the main pieces of media technology that we used to create our music video was IMovie. Throughout the process of editing this was the platform that we used to create our final product and to trial a variety of different effects and cuts whilst we were finding what shots would definitely be present. YouTube was another main component for the evaluation stage of preparing our music video. By uploading the video onto YouTube it allowed us to show others what we had made and gain their feedback. They could access this at any time and we were also able to show anybody we wanted at any time as YouTube was easily accessible on our mobile phones.
Comparison.
On the other hand, there were a few issues with the media technologies that were available to use. Our group initially started to write their blogs on the Tumblr platform but due to privacy reasons it meant that Sam and Lauren had to switch their blogs over to Wordpress which limited them to adding certain edits and posts etc.. Furthermore, none of my media group had a Twitter account so we could not put our music video or gain any audience feedback from this media platform as it was not available to us. This limited the variety of feedback during our evaluation as many people would have been able to comment on our video via Twitter.
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